I approached Joanna Gaudoin in June 2015 after recognising that professional networking advice was urgently required if my new Geneva coaching practice was to prosper. Joanna has consistently delivered expert counsel, unbiased feedback and strategies that have been pivotal to my conceptualisation of niche and personal branding. Joanna’s business pedigree, excellent communication skills and integrity quickly secured my trust and respect. But it is, I think, her unconditional commitment to a client’s success that makes her such an exceptional professional. A burgeoning belief that I can, and will, take my place in the business sector (having made the transition from academic research to executive coach), bears testimony to Joanna’s outstanding skills as a mentor. It is an absolute delight and privilege working with her.