Joining up the dots to develop clients and win more new business
Joanna Gaudoin wrote this guest article for Welch PR, who help your firm raise brand awareness and enhance reputation thereby impressing existing clients and helping to draw in new ones.
Every law firm needs to show up in the marketplace and let potential clients and referrers know it is there, what it offers and importantly why clients should choose them over other firms. A website, email address and phone number aren’t sufficient to being in business.
This is easier said than done as many other lawyers are great at being lawyers but less good at building their profile and awareness of the firm they work for – fundamentally the tasks that win more work from existing clients and attract new ones.
There are three strands that need to work together to help lawyers and their firms do this job – Marketing, Business Development and Learning & Development. In this article, I’d like to talk through what these are and provide some top tips of what to consider and do. Very often firms have elements of these but they aren’t well co-ordinated, so the marketing and business development efforts have untapped potential.
Marketing
Not all firms have a marketing department, but all firms need to do marketing. The best way to think about this is the core work of:
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