How many people have you encountered this week? It’s probably several hundred, if you include shop assistants, people on the phone, colleagues – the list goes on. Some of those will have been fleeting encounters of no note at all; others will have had more of an impact on you – they were positively or negatively memorable. You see we don’t tend to notice those where the impact is neutral.
Neutral is fine for most of life, it doesn’t matter that we don’t walk away thinking something particularly great about the person who served us in the supermarket (although of course it will help us feel more positive or negative about that supermarket, if there is an ‘extreme’ of experience).
However, the same cannot be said of us at work, the impact we have on others when we first meet them and on-going affects how a relationship progresses, in some cases it may affect whether a relationship starts, if you think about the case of a new client or customer meeting.