Business Development For Professional Services Firms
Expert business development training to help you win and retain clients to drive your firm's profitable revenue growth.
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Want to grow your revenue but unsure how best to deploy time and money?
Are you unsure what works well and how to improve your business development?
Does it feel like only a few of you bring in most of the client work?
If you want to improve your business development, you've come to the right place. I'm Joanna Gaudoin, Managing Director of Inside Out Image, and I have worked with thousands of professional services experts. I offer tailored business development training, which is a cost-effective way of ensuring that your business accelerates growth.
Would you like to explore how I can help?
Contact me to discuss the current status of business development in your organisation.
Why does business development matter?
For a professional services organisation to grow, the majority of client facing individuals must actively contribute to business development and bring in additional work. However, too often, they lack the essential business development skills that are the foundation of growth.
These skills are essential. Successful organisations have the right business development foundations so that their teams earn fees AND find new client opportunities.
Many professionals lack the skills to help their organisation grow; however, they can improve their business development performance with the proper training. Once shown and encouraged to practice these skills, your client facing individuals can actively contribute to finding, nurturing, and bringing more new clients.
I have worked with thousands of professional services people
The combination of highly interactive sessions and many specific examples curated to our particular context of client interactions, from meetings to large corporate events, meant it really landed for people. The feedback that I received from the team was overwhelmingly positive.
- Mark Taylor, Head of EMEA Relationship Management, TradingHub
I was helping to co-ordinate a team day with one of the global practice groups in Ashurst and been tasked with how to make networking work for a global team. On speaking with my colleague, who had attended a session of Joanna's at the Learning In Law conference, she recommended I reach out to Joanna to discuss with her further my requirements for this global team day event. The purpose of the networking event was to gain insights, advice and hints and tips that can be used straight away to increase global collaboration, team working and greater working practices to support this practice group. I worked closely with Joanna to describe the brief, connected her with some key stakeholders in the practice group so she could adapt her session to reflect the best for them. The session was delivered remotely and was received very well. The participants were able to take some great advice and practical hints and tips away and use them instantly. It was a pleasure working with Joanna on this and I'm very appreciative of the help and support she has provided in making this happen at the team day event.
- Jason Honeyman, Ashurst

Why work with me
I specialise in building solid business development foundations and culture within professional service organisations.
For 13 years, I have led training on all aspects of working with others and building relationships, which are essential foundations for business development.
I have a crucial outside perspective honed through my corporate experience.
I excel at helping knowledgeable, bright professionals who may struggle with 'non-technical' skills, understanding their hesitation towards tasks outside their core work.
My approach is practical and action-focused. I guide professional service people to recognise that business development skills are just as vital to their careers as technical legal expertise. By bridging this gap, I let them see how these skills contribute to their overall success and growth as professionals.