Personal impact, maybe you have given it a lot of thought, maybe you haven’t. One thing for sure is, people will be impacting you positively, neutrally or negatively all the time and you will be having an effect on them too.
The 3 key ’tools’ that we all have relating to how we communicate ourselves and engage others are the visual ones of appearance and body language, as well as our voice. Thinking about these different aspects is pivotal in terms of firstly thinking about how we want to come across (authenticity is essential) and how we can use these ‘tools’ to our best advantage.

To read more about personal brand and image, click here.

Consistency across ‘touchpoints’

However, the additional point that is growing in importance because of the way we now interact and communicate is consistency. This means making sure we come across the same whether meeting someone face-to-face, participating in a teleconference, speaking on the phone or through our social media presence; specifically, where professional life is concerned, on LinkedIn.
This is so essential as frequently people now encounter us in many different ways, for example someone in your organisation is going to be in a meeting with you for the first time, and they look you up on LinkedIn or an internal directory, before they see you at the meeting. These initial encounters with you even though they are on-line will set an impression of you in their mind (and potentially affect how they behave towards you). If when they meet you, the impression they get is completely different from what they saw in the LinkedIn photo, then at worst it can make them doubt your credibility or at best be a distraction, as they are trying to reconcile the 2 different ways you impacted them. People are more comfortable and trusting when they are clear who you are and what you are like. Trust is a foundation of good relationships, professional and personal. So keep consistency in how you communicate yourself in mind.


I had a prime example of where this wasn’t the case with a new client of mine, I looked her up on LinkedIn before our first session together, the photo was fairly traditional and staid. When I went to meet her, she was wearing a more interesting outfit and full of life – her photo did not do her justice.
So thinking about how you want to be positively memorable, wherever others encounter you is essential to engage effectively and build good relationships, whether internally or with clients and prospects. The word to remember is consistency.

If you’d like to consider your personal impact – how others perceive you and how you engage with others then contact me for a no obligation Career Booster call.

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Image courtesy of Beierle