Currently, we’re all adjusting to a new (hopefully temporary) normal and figuring out what we should and shouldn’t be focusing on in this ‘normal’.

Therefore, it was interesting to hear a marketing expert I know say how during the last two recessions people put their heads down and shied away from staying in touch with clients and potential clients; they took the view there’d be no appetite for business.

While there are going to be tough times ahead economically; communicating with your network, building and maintaining your professional relationships is more crucial than ever.

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