Many people shudder just on hearing the word ‘networking’ and indeed very few people genuinely love it.

However, in most service businesses in particular, it is essential that client facing individuals are confident and skilled enough to get to know people in the marketplace. This is predominantly done at events both in person and online. Without understanding fully why networking is important and how to do it well, the danger is that people either avoid it or they go for a short period, don’t make a lot of effort yet feel they have ‘ticked the networking box’.

You can read the rest of the article I wrote for We Are the City here.