We’re in changing times, but even if the times weren’t so dramatic you still need to make sure you are performing and working at your best.

Why is a ‘competitive edge’ important?

Having your own career competitive edge often gets lost as we get absorbed in delivering client work and wooing potential clients. It’s easy to slowly and gradually fall behind, realising you haven’t focused on you until it’s too late and you’ve missed out on career opportunities you really want.

At the moment, not focusing on your own ‘competitive edge’ means you may potentially suffer more dramatic consequences as businesses make tough choices. Roles are likely to be at a premium in the coming months and competition for them greater; the danger of ignoring your own development is not one to be taken lightly.

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