Building your profile to bring in more work

Joanna Gaudoin wrote this guest article for Legal Women, the UK magazine promoting Equality, Diversity & Inclusion for all women working in UK law. Providing an overview of initiatives and seeking inspiration, promoting the many excellent groups for women lawyers.

Business development is not a favorite for the majority of lawyers. I hear many lawyers say, “I didn’t train as a lawyer to sell.” There are exceptions of course.

Why business development is important

However, lawyers need clients to have work to do. Essentially, lawyers solve a problem or realise a benefit for clients in what can be an emotional matter for them – even if it is a corporate matter. Therefore, it can be helpful to think of business development as letting people know how you can help them deal with a challenge or gain a benefit. This can help to shift mindset away from ‘selling’.

Read the full article: Building your profile to bring in more work.